the challenge
In a project of this scale, the challenge was clear: to increase production without losing the brand’s identity.
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Adapt dozens of versions for each country and language, while respecting all brand guidelines;
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Ensure that every version met the technical broadcast standards, regardless of the market;
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Work in a continuous workflow with multiple creative and technical teams, guaranteeing visual consistency and delivery efficiency;
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Execute all post-production tasks with speed and precision, from chroma key work to text localisation.
It was essential to find the right balance between volume, quality and detail, applying the same level of care to a spot for Portugal or for Japan.
the process
Global-scale post-production
We took charge of the finalisation and adaptation of every asset, ensuring everything worked as intended, both technically and visually. Tasks included:
Green screen cleanup and shot composition;
Inserting motion graphics adapted to each language;
Text localisation for more than 50 markets;
Colour grading for every version, always compliant with broadcast standards.
– Post-production of a 60” TV commercial for Croatia, part of a series of 22 spots.
Collaborative and continuous workflow
We worked closely with Trivago’s internal teams and their creative partners, integrating our process seamlessly into the existing production chain. The goal was simple: not to slow things down, but to accelerate them.
We established an efficient working model with phased deliveries, fast review cycles and a constant focus on maintaining the brand’s visual integrity, even with dozens of adaptations happening simultaneously.
– Post-production of a 15” Trivago TV spot for Thailand, part of a series of 22 spots.
– Post-production of a 30” Trivago TV spot for Thailand, part of a series of 22 spots.
the result
Throughout the project, our role was to ensure that every technical element, colour, graphics, typography, transitions, consistently upheld Trivago’s brand identity. Every detail was reviewed with precision, because when you speak to millions, everything matters.
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Hundreds of TV commercials were adapted, each with its own linguistic and visual nuances, yet all fully aligned with Trivago’s brand image;
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All pieces met the broadcasting technical standards of dozens of countries, guaranteeing quality and reliability on air;
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Collaboration between teams was smooth and productive, with fast deliveries, continuous review cycles and a solution-oriented workflow;
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Trivago was able to maintain its ambitious global communication plan, supported by a post-production pipeline that was efficient, scalable and technically robust.
More than executing technical tasks, UTD ensured consistency, scale and trust, helping Trivago speak to the entire world, with one single voice.